Targeted Content Delivery for Social Media Content

TitleTargeted Content Delivery for Social Media Content
Publication TypeMiscellaneous
Year of Publication2008
AuthorsAmit Sheth, Meenakshi Nagarajan, Kamal Baid, Shaojun Wang
KeywordsMutual Information and Contextual keywords and Contextual Content Delivery and Social Media Content

Spotting contextually relevant keywords is fundamental to effective content suggestions on the Web. In this regard, misspellings, entity variations and off-topic discussions in content from Social Media pose unique challenges. Here, we present an algorithm that assists content delivery systems by identifying contextually relevant keywords and eliminating off-topic keywords. A preliminary user study over data from MySpace and Facebook clearly suggests the usefulness of our work in delivering more targeted content suggestions.

Full Text

Meenakshi Nagarajan, Kamal Baid,Amit Sheth, Shaojun Wang, Targeted Content Delivery for Social Media Content, Technical Report, 2008
year: 2008
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