|Title||Targeted Content Delivery for Social Media Content|
|Year of Publication||2008|
|Authors||Amit Sheth, Meenakshi Nagarajan, Kamal Baid, Shaojun Wang|
|Keywords||Mutual Information and Contextual keywords and Contextual Content Delivery and Social Media Content|
Spotting contextually relevant keywords is fundamental to effective content suggestions on the Web. In this regard, misspellings, entity variations and off-topic discussions in content from Social Media pose unique challenges. Here, we present an algorithm that assists content delivery systems by identifying contextually relevant keywords and eliminating off-topic keywords. A preliminary user study over data from MySpace and Facebook clearly suggests the usefulness of our work in delivering more targeted content suggestions.
|Full Text|| |
Meenakshi Nagarajan, Kamal Baid,Amit Sheth, Shaojun Wang, Targeted Content Delivery for Social Media Content, Technical Report, 2008